The Impact of Business Texting: Why Companies that Text Thrive – 10 Key Statistics
Texting’s been around for ages, but businesses still aren’t sure about diving in. It’s normal to doubt something you’re not familiar with, especially when you’re not sure how it’ll be received.
But hey, if you’re still on the fence about using texts for your business or you’re curious about what customers think, fret not. Recent stats show that texting isn’t just good for business—it’s often the best way to communicate, whether you’re marketing, selling, handling internal stuff, or chatting with customers.
Business texting has emerged as a powerful tool for companies seeking to enhance communication, engagement, and ultimately, success. From improving customer service to driving sales, the impact of business texting is profound and far-reaching. Let’s explore why companies that embrace texting thrive.
- Enhanced Customer Engagement:
- Text messaging boasts a 98% open rate, surpassing email’s 20%.
- Response rates for texts stand at 45%, compared to email’s 6%.
- 89% of consumers prefer businesses to communicate via text message.
- Cost-Effective Customer Service Solutions:
- Text-based customer service costs $1 to $5 per interaction, compared to $16 for calls.
- More than half of consumers prefer texting over calling for support.
- Texting post-initial contact can increase conversion rates by 112.6%.
- Conversion Rates and Marketing Effectiveness:
- SMS marketing yields a 14% conversion rate, outperforming email and online ads.
- Prospects who receive texts convert at a rate 40% higher than those who don’t.
- Retailers employing SMS marketing strategies witness a conversion rate of up to 23%.
- Multigenerational Adoption:
- Generation Z and Baby Boomers alike embrace texting for communication with businesses.
- 75% of millennials find phone calls too time-consuming, preferring texts.
- B2B Texting Trends:
- B2B text messaging surged by 197% between 2015 and 2017.
- 80% of professionals utilize text messaging for business purposes.
- Enhanced Engagement and Click-Through Rates:
- Text messages engage customers more effectively than email, with a 19% click-through rate.
- Business Adoption and Success:
- Over 6 billion texts are sent daily worldwide, with 2.7 trillion texts sent by businesses in 2020.
- Despite its potential, only 39% of marketers utilize text messaging.
- Increased Customer Loyalty:
- 63% of consumers would switch to a company that offers text messaging as a communication channel.
- 67% of consumers find texts reminding them about upcoming appointments helpful.
- Time Efficiency and Convenience:
- 80% of smartphone users check their phones within 15 minutes of waking up.
- On average, it takes people 90 seconds to respond to a text message, compared to 90 minutes for email.
- Business Growth and Profitability:
- Businesses that implement texting initiatives witness more efficient communication and increased customer satisfaction.
How Voizee’s Business Texting Software Helps Businesses:
Voizee’s innovative business texting software empowers companies to streamline communication, engage customers effectively, and drive business growth. With features tailored to meet the diverse needs of modern businesses, Voizee enables personalized interactions, automated messaging, and seamless integration with existing systems. From enhancing customer service to boosting sales and marketing efforts, Voizee’s platform provides businesses with the tools they need to thrive in today’s competitive landscape.
