When it comes to SMS marketing and business texting, every word — and every character — counts. Text messages are short by nature, and long URLs can quickly make your message look cluttered or even unprofessional. That’s where link shorteners come in.
A link shortener takes a long, complicated web address like
https://yourbusiness.com/store/new-collection-summer-2025
and turns it into something neat and compact such as
https://voiz.ee/summer25.
That small change makes your messages look cleaner, more credible, and often more effective.
What Is a Link Shortener?
A link shortener is a simple tool that compresses lengthy URLs into shorter, easy-to-share links that still redirect users to the same page. In SMS marketing, shorter links not only save characters but also improve engagement, tracking, and deliverability.
When your business sends a text like:
📩 “Check out our latest offer! https://voiz.ee/deal2025”
…it looks professional, concise, and clickable — unlike a long, intimidating URL that eats up half the message space.
Why Link Shorteners Are Essential for SMS Campaigns
1. Save Characters and Reduce Costs
Most SMS messages are limited to 160 characters. If your message exceeds that limit, it’s sent in multiple segments — increasing costs. By shortening links, you keep your message concise and make the most of your available space (and budget).
2. Increase Trust and Click-Through Rates
People are more likely to click short, branded links than random strings of letters and numbers. Links like voiz.ee/event or voiz.ee/signup look clean and relevant, increasing both trust and conversion rates.
3. Avoid Spam Filters and Improve Deliverability
Some public link shorteners (like TinyURL or Bitly) are frequently abused by spammers. Because of that, carriers may automatically flag or block texts containing those links.
Voizee’s built-in link shortener, which uses the voiz.ee domain, is exclusive to our platform — helping you maintain a trustworthy sender reputation and ensuring that your messages reach their audience safely.
4. Track Campaign Performance
When you use Voizee’s link shortener, every click can be tracked. You’ll know exactly how many recipients engaged with your message and which campaigns perform best — giving you valuable data to refine your marketing strategy.
5. Strengthen Your Brand Presentation
A short, branded link like https://voiz.ee/volunteer not only saves space but also enhances your professional image. It shows attention to detail and reinforces your brand identity, even in text form.
How to Use Voizee’s Built-In Link Shortener
Using the Voizee link shortener is simple and completely free for all users:
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Go to your Message Panel in Voizee.
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Enter or paste your long URL into the message box.
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Select the URL and click the chain icon 🔗 in the message menu bar.
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Voizee automatically converts it into a shortened voiz.ee link that fits neatly into your text.
Your new shortened link will look something like:
https://voiz.ee/donate or https://voiz.ee/welcome25
This built-in feature ensures your campaigns look great, remain compliant, and save on SMS credits — all without relying on third-party tools.
Pro Tip: Combine Short Links with Keywords
Pair your shortened links with Keywords in Voizee (like “Text GIVE to 12345”) to make campaigns interactive. For example:
📩 “Thanks for joining our fundraiser! Donate today at https://voiz.ee/give2025.”
It’s fast, simple, and far more effective than sending long, hard-to-read links.
Final Thoughts
In SMS marketing, clarity and credibility drive results. A long, messy URL can hurt your message’s effectiveness, but a short, branded link signals professionalism and trust. Voizee’s built-in link shortener helps your messages stand out, stay compliant, and save money — all while keeping your brand consistent.
📘 Learn more: How to use the Voizee Link Shortener in our Knowledge Base article.
Ready to Try It?
Start using Voizee’s built-in voiz.ee link shortener today to make your SMS campaigns cleaner, safer, and more effective.
