A Guide to Common Text Abbreviations & How to Use Them in SMS Marketing
In the world of SMS marketing, time and space matter. With character limits and fast-paced communication norms, text abbreviations have become a valuable tool — not just for teens, but for businesses too.
At Voizee, we believe in keeping communication both efficient and effective. Whether you’re texting a customer about a promotion or sending a quick update, abbreviations can help you say more with less.
🤔 What Are Text Abbreviations?
Text abbreviations are shortened versions of words or phrases that help you communicate more efficiently — especially when you’re limited to 160 characters per SMS. They’re often used to:
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Save space
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Speed up typing
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Stay casual and relatable
Once seen mainly in personal chats, these abbreviations have now made their way into professional marketing and customer service — when used correctly.
💡 Why Use Abbreviations in Business Texting?
Text abbreviations do more than sound trendy. They help you:
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Fit more content in fewer characters (saving cost per message)
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Connect in a casual, human tone
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Meet today’s fast communication expectations
Since SMS is character-limited, keeping messages short and punchy makes sense — both financially and strategically. However, clarity is key. Use abbreviations that your audience understands and avoid overloading your texts.
📋 Popular Text Abbreviations You’ll Use
Here are some commonly used and widely recognized text abbreviations, with examples to help you use them naturally:
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ASAP – As soon as possible: “Please confirm the delivery ASAP.”
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BRB – Be right back: “One sec, BRB.”
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BTW – By the way: “BTW, we’re open late this Friday!”
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FYI – For your information: “FYI, your order just shipped.”
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IDK – I don’t know: “IDK if we’ll restock that item yet.”
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LMK – Let me know: “LMK if you have any questions.”
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OMG – Oh my gosh/god: “OMG! We just dropped a new product!”
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TTYL – Talk to you later: “Thanks again! TTYL.”
💘 Romantic or Personal-Style Abbreviations (Used Carefully in B2C)
Sometimes brands use softer, emotional language to connect. A few that could work (depending on your tone):
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ILY – I love you
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BFF – Best friend forever
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XOXO – Hugs and kisses
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SO – Significant other
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BAE – Before anyone else
Example: “Thanks for being our BFF 💙 You’re getting early access to our sale!”
📊 Abbreviations in Business Contexts
Used professionally, abbreviations save time without compromising tone:
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EOD – End of day: “We’ll respond by EOD.”
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ETA – Estimated time of arrival: “Your ETA is 12:45 PM.”
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ICYMI – In case you missed it: “ICYMI, we just launched new services.”
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OOTD – Outfit of the day (great for fashion brands)
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TYVM – Thank you very much
📈 Marketing and Compliance-Friendly Abbreviations
SMS compliance matters — and some text abbreviations are CTIA-approved to save space while staying legal:
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Msg – Message
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Txt – Text
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/mo or ea. mo. – Per month
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Msg&Data Rates May Apply – Instead of spelling out full terms
Example: “Join now for $5/mo. Msg&Data Rates May Apply. Txt STOP to opt out.”
🧠 Slang & Modern Phrases (Use Sparingly)
Slang can help you sound current, but it’s best used with the right audience. Examples include:
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No cap – No lie / seriously
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Lowkey – Kind of / not too obvious
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Mid – Mediocre
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Vibe – Mood or general feel
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Slay – Did well / stylish
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Sus – Suspicious
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Sending me – Something is hilarious or amazing
Example: “This playlist is sending me 🎶 Check it out: [link]”
ℹ️ How to Use Abbreviations in SMS Marketing
Here’s how to make the most of abbreviations without sacrificing clarity:
✅ Use them sparingly — keep your message readable
✅ Choose familiar abbreviations — avoid obscure slang
✅ Test your audience — younger audiences may enjoy playful tones, but professionals may prefer clarity
✅ Proofread before sending — a single wrong letter can confuse your message
✅ Balance with images or GIFs — MMS allows for more character space and media-rich content
✍️ Real Examples in Action
Promo Reminder:
“ICYMI: Our BOGO deal ends tonight at 11PM! Shop now: [link] Txt STOP to opt out.”
Event Invite:
“FYI… Our CEO will be live IRL tomorrow at 6PM. Join the Q&A here: [link]”
Welcome Message:
“TY for joining our text club! Expect deals, tips, & updates. Msg&Data Rates May Apply.”
Schedule Update:
“BTW – we’re closing early today at 3PM. Back tomorrow at 9. Have a great weekend!”
Survey Follow-Up:
“Got 2 min? LMK your POV on our latest feature. Take our quick survey: [link] TYIA!”
🚫 Common Mistakes to Avoid
❌ Overloading messages with abbreviations
❌ Using outdated or niche slang
❌ Forgetting your audience’s age or familiarity with texting culture
❌ Looking unprofessional (e.g., “U” instead of “you”)
Stick to what’s clear, relevant, and respectful to your brand’s voice.
🔚 Final Thoughts
Text abbreviations aren’t just a trend — they’re a tool. Used correctly, they can help your business stay human, clear, and concise.
At Voizee, we’re here to help you craft messages that connect and convert. From mass SMS to automated replies, we make texting smarter.
📲 Start your free trial or learn more at voizee.com
Need help building your next campaign? Text or call us at (949) 536-9213.
❓FAQs About Text Abbreviations in SMS Marketing
1. Are text abbreviations appropriate for all types of businesses?
Not always. While many retail, e-commerce, and service brands benefit from a casual tone, highly formal industries (like legal or financial services) may want to limit abbreviation use. Know your audience and brand voice.
2. Do text abbreviations affect SMS delivery or compliance?
No — abbreviations themselves don’t affect deliverability. However, be sure you’re still following SMS compliance rules (like opt-out language) and avoid using abbreviations that may confuse or mislead recipients.
3. Can I use abbreviations in MMS messages too?
Yes, you can — but MMS gives you up to 1,600 characters, so you have more room. Many businesses still use abbreviations in MMS to keep messages punchy and to maintain a consistent tone with SMS communications.
