In today’s world, where attention moves quickly and customers expect instant, thoughtful communication, timing matters more than ever. Whether it’s a welcome message, an appointment reminder, or a follow-up after a purchase, automation helps businesses stay consistent, personal, and efficient. That’s where Workflows and Drip Campaigns come in.
What Is a Workflow?
A workflow is a series of automated actions—such as sending SMS messages, emails, or follow-up reminders—triggered by specific customer behaviors or conditions.
Think of it as your always-on assistant that nurtures leads, keeps customers engaged, and saves your team hours of manual effort.
With Voizee, workflows can be built easily using a visual drag-and-drop editor. Each workflow includes:
-
Triggers: events that start the sequence (e.g., a new lead signs up, a tag is added, or someone texts a keyword).
-
Actions: what happens next (e.g., send a text message, email, or assign a lead to a team member).
-
Delays & Conditions: schedule when the next message goes out—like “1 day later” or “only if the lead hasn’t responded.”
You can create workflows under Campaigns → Workflows to automate your outreach and ensure no lead is ever forgotten.
What Is a Drip Campaign?
A drip campaign is a type of workflow designed to send a series of pre-scheduled messages—by text or email—over time. Each “drip” moves your contact a little closer to conversion.
For example:
-
Day 1: “Thanks for joining! Here’s what to expect.”
-
Day 3: “Check out our latest offer.”
-
Day 7: “We’d love your feedback or a quick call.”
These campaigns keep your audience engaged without overwhelming them. They can be personalized based on tags, lead source, or behavior, and are perfect for onboarding, nurturing, or re-engaging contacts.
Why Workflows & Drip Campaigns Matter
Automated communication helps your business:
✅ Save time – Set it once and let Voizee handle repetitive outreach.
✅ Increase engagement – Consistent, relevant communication keeps leads warm.
✅ Boost conversions – Timely follow-ups can increase response rates dramatically.
✅ Improve consistency – Every customer receives the same professional experience.
✅ Measure success – Built-in analytics show who started, who’s in progress, and who completed your workflow.
How to Use Workflows in Voizee
-
Create Templates – Build your SMS or Email messages under Campaigns → SMS Templates.
-
Create a Workflow – Go to Campaigns → Workflows, choose SMS or Email, and give it a name.
-
Add Triggers & Actions – Define what starts the workflow (e.g., tag added) and what messages go out.
-
Set Delays – Add “Wait” steps to space out your communication (e.g., 1 day or 3 days).
-
Launch & Monitor – Click the 🚀 icon to start, then track performance in your workflow analytics.
📘 Learn more: How to set up Workflows in our 👉 Knowledge Base article.
Final Thoughts
Workflows and drip campaigns aren’t just automation—they’re your way to build meaningful relationships at scale. Done right, they ensure every customer, donor, or lead feels noticed, informed, and valued.
Voizee makes it simple to create, customize, and track your automated SMS and Email campaigns—all from one place.
Ready to Automate Your Outreach?
Every business has stories to tell and relationships to build—and automation makes both possible at scale. Whether you’re welcoming new customers, following up with leads, or re-engaging your audience, Voizee Workflows take care of the timing so you can focus on connection.
Start building your first workflow today!
Start automating your SMS and Email campaigns today with Voizee and see how simple, consistent communication can turn conversations into conversions.
