To comply with A2P 10DLC (Application-to-Person 10-Digit Long Code) messaging requirements in the U.S., it’s important that your website clearly communicates your SMS usage policy. This helps ensure transparency with your customers and improves your chances of being approved during A2P registration.
Below are three key elements your website should include:
1. Privacy Policy (with SMS Disclosure)
Your Privacy Policy should include a section that explains how customer information is collected, used, and stored—especially with regard to phone numbers used for SMS communication.
Example Paragraph to Add to Your Privacy Policy:
We may use your phone number to send you SMS notifications, alerts, or updates related to your account, purchases, or customer support. Message frequency may vary. Message and data rates may apply. You can opt out at any time by replying STOP to any SMS message or contacting us directly.
2. Terms of Use (with Messaging Language)
The Terms of Use should mention the user’s agreement to receive communications via SMS and what to expect in terms of message frequency and usage.
Example Paragraph to Add to Your Terms of Use:
By providing your phone number, you agree to receive transactional or promotional text messages from [Your Company Name]. These messages may include updates, alerts, and marketing messages. Message frequency varies. Standard message and data rates may apply. You may opt out at any time by replying STOP to any text message.
3. Contact Form (with SMS Consent Checkbox)
If you’re collecting phone numbers through a contact form, you need to include a clear opt-in checkbox specifically for SMS communication. This is a requirement for A2P compliance.
Example Consent Checkbox:
[ ] I consent to receive SMS notifications & alerts from [Your Company Name]. Message frequency varies. Message & data rates may apply. You can reply STOP to unsubscribe at any time.
This checkbox should be unchecked by default and must be actively selected by the user.
Additional Tips
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Make sure your Privacy Policy and Terms of Use are publicly accessible from your website footer.
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Keep records of opt-in consent for each phone number.
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If you are using a lead generation form, ensure the SMS consent is separate from email or other communication types.
Generic Templates
📜 Privacy Policy Template
Privacy Policy
This Privacy Policy describes how [Your Company Name] (“we”, “us”, or “our”) collects, uses, and discloses your information when you use our website and services.
1. Information We Collect
We may collect the following information:
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Full name
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Email address
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Phone number
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IP address and browser/device information
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Any additional details you provide through forms or interactions on the site
2. How We Use Your Information
We may use your information to:
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Respond to customer inquiries and provide support
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Process orders and manage customer relationships
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Send important service updates or promotions
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Improve our services, website performance, and user experience
3. SMS Communication
If you submit your phone number on our website, you consent to receive text messages from us. These messages may include order updates, appointment reminders, or promotional offers. Message frequency varies. Message and data rates may apply. You may opt out of SMS communication at any time by replying STOP.
4. Data Sharing
We do not sell your personal information. Your data may be shared with service providers solely to help us deliver our services (e.g., SMS delivery platforms, customer support software), and only as necessary.
5. Data Retention & Security
We retain personal data only as long as necessary. We use encryption, access controls, and secure third-party services to protect your information.
6. Your Rights
You may contact us to:
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Request a copy of your data
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Update your contact information
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Delete your account or withdraw consent
7. Contact Us
If you have questions about this policy, please contact us at [your email address].
📄 Terms of Use Template
Terms of Use
By using this website and our services, you agree to the following terms:
1. Acceptance of Terms
By accessing or using the website, you agree to be bound by these Terms of Use and our Privacy Policy.
2. Use of Services
You agree to use our site and services only for lawful purposes and in a way that does not infringe the rights of others.
3. SMS Communication
If you provide your phone number, you agree to receive transactional and/or promotional text messages from [Your Company Name]. These may include alerts, updates, support messages, and promotional content. Message frequency may vary. Standard messaging and data rates may apply. You may opt out by replying STOP at any time.
You must ensure the number you provide is valid and accessible to you. We are not liable for messages received by someone else if you enter the wrong number.
4. Intellectual Property
All content, logos, and materials on the site are owned by [Your Company Name] and may not be used or reproduced without permission.
5. Disclaimers & Limitation of Liability
We strive to provide accurate and up-to-date information, but we do not guarantee the completeness or accuracy of any content. We are not liable for any damages that arise from using this website or our services.
6. Governing Law
These Terms are governed by the laws of [Your State/Country].
7. Contact Information
For questions regarding these terms, please contact us at [your email address].
⚠️ Disclaimer
The examples and templates provided above are generic and intended for informational purposes only. They do not constitute legal advice. Please consult with your legal counsel to ensure your Privacy Policy, Terms of Use, and consent practices are appropriate and compliant with your business model, industry regulations, and local jurisdiction.
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